Privacy Policy

Last Updated: June 1, 2025

Trajectory Insights is a marketing research consultancy committed to protecting the privacy and confidentiality of individuals who participate in or are invited to participate in our research.

This privacy policy explains what personal information we may work with, how it is used, and how we keep it secure.

Trajectory Insights does not collect personal data directly from individuals for research purposes.

We may work with contact lists that include names, email addresses, phone numbers, mailing addresses, and demographic details. These are:

• Supplied by our clients, whose customers have opted in to receive marketing or research communications, including from third-party partners like Trajectory Insights.
   
• Provided by reputable third-party list providers, with confirmation that all individuals have consented to receive research or marketing outreach.
   

We do not buy or scrape unsolicited lists, and we do not use personal data for any purpose other than research.

We may email individuals solely for the purpose of inviting them to participate in a research study on behalf of a client.

• These emails are sent via Alchemer, our survey and communications platform.
   
• Every email includes a clear opt-out link, allowing recipients to unsubscribe from future research invitations from Trajectory Insights.
   
• We honor all opt-out requests promptly and maintain a suppression list to prevent future contact.
   

If someone contacts us through our website, we collect:

• Name
   
• Email address
   
• Message
   

This information is used only to respond to the inquiry and is never shared or added to marketing or research lists.

Trajectory Insights does not sell, rent, or trade personal information. Any data we work with is:

• Stored securely and accessed only by authorized personnel.
   
• Used strictly for research-related purposes (e.g., invitations, scheduling, analysis).
   
• Never used to market or sell products or services to research participants.
  

Trajectory Insights complies with all applicable professional standards for data collection and privacy, including:

• The ICC/ESOMAR International Code on Market and Social Research
   
• The CASRO (now Insights Association) Code of Standards and Ethics
   

These standards ensure responsible, ethical research and protect the rights and confidentiality of all participants.

If you have questions or would like to request removal from any future research contact, you may email us at:

rob@trajectoryinsights.com

We will respond promptly to all inquiries.