Trajectory Insights
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Trajectory Insights
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What We Do

Market Segmentation, Customer Segmentation, Voice of the Customer

Market Segmentation

Market Segmentation

Market Segmentation

Your customers are not a monolithic group. Segmentation allows you to be more efficient in your product/service and marketing mix, leading to a stronger brand image, greater brand loyalty, stronger differentiation, and better targeted digital advertising. 

Brand Audit methodology to visualize a brand's strengths compared to competitors

Brand Snapshot

Market Segmentation

Market Segmentation

 Measure the leading indicators of brand loyalty and provide rich insights to define marketing, product development and customer support priorities for your organization. 

Brand tracking research to ensure customers are satisfied and build brand loyalty

Brand Tracking

Market Segmentation

Industry Analysis

 Track your brand's performance and reputation over time with our brand tracking research. Measure the success of your marketing campaigns and new products/services to smartly adjust your strategy as needed. 

Industry analysis provides a high-level view of your business landscape to better plan your future

Industry Analysis

Qualitative Methodologies

Industry Analysis

 Stay on top of the latest industry trends and developments to stay ahead of the competition, identify areas for growth or new verticals.

Understand what your customers are doing, but also why through effective marekt research

Behavioral Research

Qualitative Methodologies

Qualitative Methodologies

 Follow your customers as they travel along their decision journey, from consideration and investigation to purchase and post-purchase loyalty.  

Focus groups, ethnographies, one-on-one interviews, asynchronous missions, and more

Qualitative Methodologies

Qualitative Methodologies

Qualitative Methodologies

Take a deep dive into consumers' behaviors, wants, needs, and sentiments relative to your brand via focus groups, asynchronous journeys, and other techniques. 

Fractional InsightS

Small/Mid-Sized Businesses Benefit From Executive-Level Expertise at a Fraction of the Cost

With expertise in insights practice, leadership and business acumen, we rapidly assimilate with your company's objectives, comprehending its growth strategy and adeptly navigating its culture.  Our focus:

  • Identify strategic growth areas ripe for impactful insights within your organization.
  • Craft a roadmap for effective insight discovery.
  • Recommend tailored solutions, technologies, and services to implement the insight roadmap.
  • Uncover and prioritize actionable insights.
  • Facilitate consensus on most impactful insights.
  • Propel action through insights.

We will integrate seamlessly into your circle of trusted advisors. If you're seeking to expedite growth anchored in consumer, customer, competitor, and market insights but face constraints in resources—be it time, finances, or expertise—our Fractional Insight Leadership opportunity could be the ideal solution for you. 

What Clients are saying

Jeff Jervik,  / Chairman & CEO, WellBiz Brands, Inc.

Jeff Jervik,  / Chairman & CEO, WellBiz Brands, Inc.

Jeff Jervik,  / Chairman & CEO, WellBiz Brands, Inc.

 Trajectory Insights came highly recommended from a company that we engaged to develop a value proposition for all three of our brands.  They provided the consumer insights that helped the team develop an actionable business strategy.  They bring a collaborative process, taking a 360 view that included not only the consumer, but incorporated the WellBiz internal team, franchisees and their unit team members.
 

Trajectory works extremely well with the entire project team to deliver the necessary insights to drive the growth of our business.
 

Jill Ahern, Chief Transformation Officer at HAVI

Jeff Jervik,  / Chairman & CEO, WellBiz Brands, Inc.

Jeff Jervik,  / Chairman & CEO, WellBiz Brands, Inc.

 To be frank, when I first engaged Trajectory Insights, my expectations were minimal – accuracy, sound analysis, and reliable data. What I soon learned is that Rob has a set of rare gifts that allow him to find the rich, hidden stories in data. He cleverly and tirelessly seeks what is important and meaningful, which is transformative. Businesses are immersed in data, but it is rare to find someone with the skill and passion to transform numbers into real business value. As a customer, that is what we really needed – someone to shepherd us through the data so we can focus on the meaning.
 

There are a lot of good analysts out there, but very few of them are business professionals. Trajectory Insights understands businesses and what drives them, which makes them a true partner at all phases of research. From project inception to insights – their investment in client success is unwavering and results are beyond expectations. Rob’s dedication to customer outcomes is as rare as his talent for data, and that combination makes Trajectory Insights a tremendous asset.
 

You will never look at data the same way again, and you are in the very best of hands with Trajectory Insights. Trustworthy, dedicated and highly skilled. 

Contact Us today

Brand Experience


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